Chipotle is entering the land of the taco. Will Mexicans bite?
Chipotle has launched its first restaurant in Mexico, introducing Californian-style burrito bowls and salads to a market dominated by traditional tacos and abundant taquerias.
Chipotle has launched its first restaurant in Mexico, introducing Californian-style burrito bowls and salads to a market dominated by traditional tacos and abundant taquerias.